My name is Nicolas Roy
I’m the founder of the digital marketing agency Roy SEO.
I was very bad at marketing
A few years ago, I had another type of business and I was very bad at marketing. Let me share you my story so that you see where I come from. In 2006, after going to University and being a good track and field athlete, I started a strength and conditioning business to train athletes and week-end warriors.
Stay humble and avoid being a show-off
My problem was that I was coached to stay humble and avoid being a show-off.
In this world where the image is everything, living by these principles is difficult if you want to survive as an entrepreneur. I quickly realized it so I started to show what I could do to attract people’s awareness to my business.
I even jumped over a car in a charity event to raise money and for marketing!
At that time, I had written a book on how to improve vertical jump and I thought that because I would send traffic to this website, it would sell like crazy.
Wow, I was so WRONG.
This event was a quantum leap for my business exposure but my problem was that even if a lot of people went to my business website, it didn’t convert into a lot of sales. I didn’t sell more than 20 copies of that book after this “super marketing event”.
My website’s problem was that…
My website had a major problem, it wasn’t built for interactive marketing.
What is interactive marketing?
It means that even if people don’t buy already, you can still stay in contact with those prospects, create a relationship, gain their confidence and eventually sell them something later when they will be ready.
Never been a time in history where it’s more difficult to sell to your prospects on the first time than now.
In fact, a secret that I learned with time is that there’s never been a time in history where it’s more difficult to sell to your prospects on the first time than now. However, there’s never been a time in history where it’s easier than now to sell to your prospects on the second time! The only thing you need to do is to create a relationship with your clients and avoid trying to close them right away or lose contact with them.
Even if I was in my twenties when this experience hit me, I realized that I was very old school in my marketing methods because I was going for the home run or nothing. I can’t imagine the amount of money that I lost due to this mindset.
This story got me very interested in digital marketing and it became a passion.
Being passionate and a little obsessive due to my athletic background, I concentrated my focus on online business. Why? Because I thought that online business was the best way to create a financial leverage and because it was the best way to influence people by reaching them and giving them the best solution that I could provide them!
It was also I challenge that I liked because I couldn’t solve it easily.
I finally succeeded and learned how to make money online!
After studying digital marketing for a while and studying a lot of online courses, I finally succeeded and learned how to make money online!
When this happened, I realized that I had another problem…
I was now more passionate about interactive marketing and search engine optimization than I was about training people in the gym. I didn’t want to work on my fitness business anymore. I wanted to help entrepreneurs to avoid all the struggles that I had to face to succeed online by helping them as a consultant. So, I sold my fitness business and started to help business owners to make money online.
What had happened to me at first happens to many entrepreneurs who lose a lot of money when they decide to sell online
I realized that what had happened to me at first is what happens to many entrepreneurs who lose a lot of money when they decide to sell online.
This is what usually happens:
- You hire a web design agency that will create a very nice looking website at a high price.
- After a month or a few months, you realize that the website is an expensive virtual card that nobody pays attention to.
- End of the story, you think that making money online is for others.
- If you ask the web design agency, why you see no results, they might think of bringing traffic to your website.
- They won’t even think of a previous step…
Does that seem like a familiar experience?
Does that seem like a familiar experience? If so, you are like a big portion of business owners who hire a web agency to have a website. They do a good job of creating a good looking website with a great logo and nice pictures but…
There’s a proverb saying: “Failing to plan is planning to fail.”
Plan your goal backward
When you have a goal, you should plan backward to be able to achieve it. This means that you will start from the end goal and then you will create steps until you reach where you are right now. This will create steps that really leads to your goal because there’s a proverb saying: “Before climbing the ladder of success, make sure that it’s on the right wall.”
So if your final step is to sell your product or services to your website visitors, you need to think about the offers that you will make to your visitors and what will be their journey so that they finally buy your product. Will it be an upsell if they buy? What will you do with prospects who visit your site and leave without buying? Will you keep in touch with them?
This is called creating marketing funnels and it should be the first step of your planning.
Then, you should focus on attracting visitors to your website. You can do this with many methods depending on the type of business that you have.
Due to my competitiveness, I love search engine optimization where websites fight for visibility over certain specific keywords.
Businesses that do not exist on the front page of Google may as well not exist.
Big search engines such as Google and Youtube handle billions of queries each month and in most cases, users do not go beyond the first page of search results. People have been conditioned to trust the first-page search results.This conditioning has a huge impact on businesses that do not have their website ranking on the first page. In the eyes of many consumers, businesses that do not exist on the front page may as well not exist.
There are hundreds of SEO agencies with tall claims but choosing the right one can be challenging. Here are a few questions you should ask to know if they are good:
- Will you prepare a comprehensive keyword research and competitive analysis?
- Do you have a plan to get authoritative links to my website?
- Will you help my website with quality content development?
- Will you do a website audit for on page optimization?
- Will you make sure that my website is mobile friendly?
- Will you use Advanced analytics to measure results?
- Will you do local SEO?
- Will you do Mobile SEO?
- Do you have results to show?
If they can’t answer these questions, they can’t really help you with your SEO.
To attract traffic to your website, other methods exist and will work. It all depends on your business model and the market you are targeting. Also, depending on the traffic source, the copy of your web page will need to be different.
Finally, you should focus on the structure of the website and its look as the last step.
Finally, you should focus on the structure of the website and its look as the last step.
So if you start with the last step before thinking about the previous one, you will fail and it’s totally normal. It’s like asking someone to study for a University exam without completing high school…
In this example, it’s obvious that the person will fail because almost everyone went to school and it’s easy to relate it. However, selling online is often a new venture for business owners and this is why it’s less obvious to succeed when you have no reference to it. There’s a saying that states: ” Experience is learning from your mistakes and wisdom is learning from someone else’s mistakes.”
You have the choice to learn with experience or with wisdom…
If you decide to sell online, I strongly suggest that you do it with wisdom to avoid losing so much money like the Gold Diggers did during the Klondike Gold Rush. In both situations, there are great financial opportunities and in both cases, the entrepreneur needs or needed back then someone who knew the territory to rely on. Or else, the risk VS reward ratio is way too high.
Help you in this online selling venture
My offer is to help you in this online selling venture! Here’s my suggestion to you:
I will prepare for you a top secret video analysis protected by a keyword.
This video will include
- An analysis of your website content if you have one.
- An analysis of your website SEO.
- An analysis of your strongest competitor’s website content.
- An analysis of your strongest competitor’s SEO.
- An analysis of your targeted market with very powerful and expensive tools.
How much is worth such a business-individualized classified video analysis that is the first step to your online selling blueprint?
This is a great question. If you ask the greatest agency, they will range between $200 and $500…
Of course, I need to make a living and keep working on my research and development out of this counseling that will easily be leveraged if action is immediately taken.
However, you don’t know me.
Who I am so that you can trust me?
You are right, we haven’t built a relationship yet so I haven’t gained your trust yet. This is why I’m offering you this individualized video for $14. The video will have between 7 and 15 minutes in duration. This is a no-brainer decision if you are serious about selling online and you should be serious about it because it’s the best way to grow your business!
I might change my mind if…
Hurry up before I change my mind because I might change it fast if it takes too much time in my day to prepare those analyses. To have instant access to the questionnaire that will give me the information needed to prepare your video analysis go to this page now!
PS: The $14 will be charged after that you will be done filling out the questionnaire so that you will be sure to receive your video.
PPS: In this deal, the risk is on me because I might end up with too many video analysis to prepare!!!
Our office’s locations: