When a lawyer is urgently needed…
If you are a lawyer, you are aware that a lot of your potential clients look for your services when they are urgently needed. If people need an attorney; they won’t find this service on Facebook and probably not on yellow pages also. They will look for this service on Google. A study suggests that 53 % of people who make a search on Google will click on the first natural result! So, the law firm that ranks well for a particular keyword like for example: “New York criminalist lawyer” will receive around 50% of the leads on its website! The second position will receive around 15 % of them, and the third place will receive around 9 % of them.
Can we influence Google?
Can we influence Google to improve our visibility in its search results? Because Google ranks website by assessing them with differents factors that are taken into consideration with an algorithm, the answer is yes. However, Google doesn’t like to be manipulated because it wants to be as impartial as possible. The action of improving Google, Youtube or any other search engine results is called search engine optimization or SEO. This professional skill needs to be done safely so that Google doesn’t penalize your website for trying to “cheat” the algorithm.
Far from the first page in Google?
This means that if your website has no visibility at all on Google by being ranked far from the first page, it might take a few months before you get visibility but it will happen if you work with a good SEO agency. If you are in a rush to improve your visibility on Google, then search engine optimization is a bad choice for you.
In a rush for visibility
Lawyers that are in a rush to have visibility, which is a bad sign, usually use Adwords instead of SEO to appear rapidly on Google. While this might look like a good idea, there are many downfalls to this option. First of all, up to 7 law firms can have an ad on the first page. Knowing, from the article cited precedently, that paid ads only attract 15 % of leads; this 15 % is divided by seven companies who compete in an auction to have the best spot.
Second, because the marketing budget is paid per click (PPC) on your site or paid by impressions (PCM) meaning that you pay every time that someone sees your ads, it might create problems. Some competitors might click on your ads to spend your marketing budget. Some of you might think that lawyers don’t have time for this. You are right, but they can hire firms who have “click farms” or robots to do so… Finally, Adwords are temporary solutions because whenever you stop paying, you disappear from Google.
With SEO, because you appear in organic results, Google will keep you there for a while except if your competitors do SEO and then Google prefers their site to yours. This might take more or less time depending on the competition on keywords. This becomes then a fight between SEO agencies like some law firms have to fight for certain cases.
The video analysis of your website for free
If you want the free video analysis of your website that brings a comparison with your strongest competitors for specific keywords that you want to target, fill in this discovery form. We will send you the video document protected by a keyword so that you will know more about your website and your competitors than you have ever known before!